Home School of Business, Leadership, and Technology School of Business Minors Minor in Marketing (Non Business Major)

Minor in MARKETING (Non-Business Majors)

Prerequisites

Credits Courses 
3 BUS 120 Introduction to Business and Entrepreneurship

Marketing Minor (Non-Business Major) Curriculum

Course Type Courses 
Required Courses

A total of 18 credits to include the following:

MKTG 230 Intro to Marketing
MKTG 235 Digital Marketing
MKTG 434 Consumer Behavior
Minor Electives

9 credits from the following:

BUS 435 International Management and Marketing
MKTG 431 Marketing Research
MKTG 432 Branding, Advertising and Promotion
MKTG 433 Sales Strategy and Management
MKTG 436 Sports Marketing